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The Fun Theory
We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour? Enter now for the chance to win €2500. http://www.thefuntheory.com
Category: Science & Technology
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rolighetsteorin piano stairs pianotrappan the fun theory ddb stockholm change behaviour
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Comment by George Shepherd on October 21, 2009 at 8:53pm -
Looks like a good idea!
George
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Comment by Steve MacDowall on October 21, 2009 at 3:26pm
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Volkswagen produces passenger cars, trucks, crossovers and SUVs, but the German automaker also feels it has a civic responsibility to get our plumping society into shape. Proof of concept is this initiative by VW and ad agency DBB called The Fun Theory, designed to get people in Stockholm, Sweden to take the stairs instead of the escalator.
VW didn't send out a lame piece of PR extolling the virtues of exercise to get some hearts pumping harder. Instead, the automaker turned an ordinary set of subway stairs into a mega-sized piano. When passers-by step on the stairs, each key makes the appropriate piano sound. Make the jump to see the results.
VW says 66% more people used the stairs after music came on the scene, and judging from the video, it looks like they were having fun doing it, too. We still prefer the music made when pushing a well tuned 2.0-liter turbo to its limits, but if jumping on giant pianos is good enough for Tom Hanks, it's good enough for us, too.
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- i love it - thanks for the post - Steve
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